VIPs, tastemakers, and fashion press gathered to be the first to visit Manolo Blahnik: 'The Craft’, a new physical-meets-virtual experience celebrating the brand's extraordinary craftsmanship. Get behind-the-scenes access to the exclusive opening event here. 

A private cocktail reception was held at 11 Carlos Place in Mayfair launching the multisensory virtual and physical experience destination, xydrobe London.

Guests were welcomed into the space with cocktails from the Blahnik bar before exploring the artistry behind the men’s and women’s collections followed by a multi-sensory VR experience within the ‘xydrobe’.

Experienced from inside the xydrobe, ‘The Craft’ is a never seen before virtual experience physically propelling you through stunning eye level visuals, surround sound, scent and wind into unexplored locations and inspirations at the core of the Manolo Blahnik brand. Exploring the fluid expressions of Manolo's creative flair and the artisanal integrity of the skilled Italian craftsmen who have brought his shoes to life for over five decades.

Explore the Manolo Blahnik Archives further here