Cookies and other technology

We use cookies, applications, pixels, local storage objects and similar technology on our website. In this policy we refer to all of these as “cookies”.

Cookies are small files that store information on your internet browser or hard drive when you visit a website. You do not need to accept all cookies to use the website, however cookies allow us to provide a better experience and improved functionality. In most cases, cookies do not provide us with any of your personal data.

Our website provides the option to disable or turn off cookies using the settings below. You can also set your browser to refuse some or all cookies or alert you when websites set or use cookies. Disabling cookies may result in parts of the website becoming inaccessible or may cause parts of the website to not function correctly. You can accept or reject cookies by using the toggles below.

You can return to this page to update your preferences and withdraw consent at any time.  

For details on different types, please see the relevant sections below.

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Session Cookies – used only when you are on a website and are deleted when the session ends.

Persistent Cookies - remain on your browser or device and may be used when you return to a website.

Third Party Cookies – set by a domain other than our website. If you visit our website via another site (e.g. social media) that website may set cookies on your device or browser. This allows sharing of content and may track your browser across other sites, building a profile on you and your interests. This may result in specific content or advertisements on other websites you visit.


You can change your preferences using the options above. It is also possible to block cookies via your internet browser by selecting the option to refuse cookies. However, this may limit access to certain parts of our site. This option is usually found in the options or preferences menu of your browser.


These are essential to browse the website and provide services to you and do not require your consent. Without these cookies, your basket and order history will not be displayed, you may not be able to place orders or access certain pages including essential features and secure areas of the website. These cookies are also used to monitor threats and to prevent fraud. We cannot disable or switch off these cookies and blocking them may mean the website does not function correctly.

You can find detailed information about these cookies here and the following is a summary of the strictly necessary cookies used on our website.

Name Purpose
FORM_KEY Stores a randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows you to view and edit orders.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a you have allowed the use of cookies.
Facilitates caching of content on the browser to make pages load faster.
Facilitates translation of content to other languages.
serverId To provide an improved and faster server time, the ServerID cookie remembers which server should handle the user’s requests.
section_data_ids Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
auto_country_switcher Remember which regional version of website is displayed
product_data_storage Stores configuration for product data related to Recently Viewed / Compared Products.
mage-messages Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
ThreatMetrix Cookies This helps us control online fraud and abuse in real time to significantly reduce online fraud, reduce costs and increase customer satisfaction.

Threat Matrix Privacy (opens in new tab)
Threat Matrix Cookies (opens in new tab)
Forter This tool helps us to protect our customers purchasing on by screening transactions and reducing the amount of fraudulent orders.
_grecaptcha Functional cookie used by Google reCAPTCHA, used for risk analysis in spam protection and may store browsing device information.

These are not strictly essential for the website to operate but allow it to function effectively, offering personalisation and additional functions. These cookies allow the website to “remember” choices or preferences you make (e.g. username, language, region etc.) and offer advanced, simplified, personalised features and improve the overall experience. These cookies may also be set by third party providers whose services are used on our website. If these cookies are not accepted, some areas of the website may not function correctly.

The following is a summary of the functionality cookies used on our website.

Name Purpose
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
TOPBANNER2 Indicates whether a customer has read promotional banner
Temporary information on your session. This retains information about compared and recently viewed products.
Google Maps We use google maps to display locations of our boutiques on our website. We also use this to check the closest store to you for the “Find in Store” function. This allows us to show you the product available in your nearest store.

Google Privacy (opens in new tab)
Google Cookies Information (opens in new tab)
YouTube - _ga When YouTube videos are embedded or uploaded onto a page, YouTube uses cookies on those pages to deliver advertising and track interaction with videos and websites.

Google Privacy (opens in new tab)
Google Cookies Information (opens in new tab)

These cookies measure and analyse your use of the website including traffic to the website, sales made, most visited pages and any error messages that may occur. We use analytical cookies to improve our website and your overall experience. 

These cookies do not collect data that could identify you as data is anonymised and is used to help us improve the website, see what interests users and measure content and its effectiveness.

This anonymous information may be shared with third parties, including website developers, hosting providers and other third parties that provide analytics.

The following is a summary of analytical cookies used on our website.

Name Purpose More Information
Google Analytics Google Analytics tracks and reports on website traffic, shopping behaviour, and time spent on the website.
We use an option from Google called "AnonymizeIP" so that no personal data is collected from you.

Some examples of technology used:

_ga and _gid are used to distinguish unique users by assigning a randomly generated number as an ID.
_utma: records the number of visits to a website per user.
_utmb and _utmc: record the amount of time a user spends on a website.
_utmt: manages analytics data collected on high traffic websites.
_utmz: records where a user came from (e.g. search engine, link or via a typed in web page address)
Google Analytics Information (opens in new tab)
Google Ads Privacy FAQ (opens in new tab)
Google Privacy (opens in new tab)
Google Partners - Information (opens in new tab)
New Relic New Relic provides application performance monitoring (APM) to deliver real-time data and trends about website performance, end user experience and satisfaction. This gives information on the performance of the website and errors that might arise. No personal data is collected by New Relic as information is anonymised.

This includes the following:
This includes the following: TSNGUID, __qca, _gcl_au, _mkto_trk, ajs_anonymous_id, ajs_group_id, ajs_user_id, ei_client_id, intercom-id-cyym0u3i, login_idle_session_timeout, nr_growth-production, optimizelyEndUserId, JSESSIONID

Information may be collected and transmitted to the United States – this includes APM agent language version, OS type and version, system properties, average response time of transactions and URL hits.
New Relic - Privacy FAQ (opens in new tab)
New Relic - Cookies (opens in new tab)

Hotjar is a tool that offers a variety of features to better understand user's behaviour on a website in a visual way like heatmaps and recording sessions.

No personal data of any kind is shared with Hotjar and Hotjar does not have access to any personal data in providing the service.

Example of cookies used by Hotjar:

_hjid: Set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

_hjUserAttributesHash: User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.

X-Access-Key: This cookie keeps your website session alive.

Hotjar Privacy

Hotjar Privacy FAQ's

Hotjar Cookie Information


These cookies personalise advertisements to make them more relevant to you. The cookies collect information about you and your browsing habits, including products you have accessed or put into a basket. These cookies can be used for personalised direct marketing, limit certain advertising or measure the impact of our advertising. 

These cookies allow us and third-party providers we use to track actions on other websites you visit and measure the impact of our marketing. This allows us to deliver more relevant and effective advertising and improve your overall experience. 

If you share content through third party sites such as social media platforms or if you are logged into our website using social media information or visit our website from a third-party you may receive cookies from these sites. Social media activity is subject to the privacy policies of the relevant social media website / platform. 

The following is a summary of targeting, advertising and social media cookies used on our website.

Name Purpose More Information
Facebook Facebook Pixel helps us to track visits to the website via Facebook ads. This allows us to better optimise advertising, build targeted audiences for future advertising and market to customers who have already taken action on or visited our website. Facebook Cookies (opens in new tab)
Google Adwords,
Microsoft Ads (Bing Ads)
Google Adwords and Microsoft Ads (Bing Ads) are used to market or remarket to connect with people who have previously interacted with our website. This allows us to strategically position advertising as you browse Google, Bing or its partner websites. Google Remarketing (opens in new tab)
Google Ads Privacy FAQ (opens in new tab)
Google Privacy (opens in new tab)
Google Partners - Information (opens in new tab)
Microsoft Advertising (opens in new tab)
Microsoft Privacy (opens in new tab)

We cannot control or disable cookies all third party cookies or cookies that are on your browser or device before you visit our website. We recommend that you review privacy policies of the social media platforms and other websites for information on cookies.