Selfridges New Concept Boutique Opens
On Thursday, 11th April 2019 we opened our new concept boutique in Selfridges, London. Located in the renowned Shoe Galleries on the 2nd floor.
Previously located on the fashion floor, the new shop-in-shop is inspired by the French designer Jean-Michel Frank. Manolo first saw one of Jean-Michel Frank’s interiors as a young man and instantly decided that it was one of the most beautiful rooms he had ever seen.
The mindset for the new boutique stemmed from the idea of a chic living room. To develop this sentiment, Manolo collaborated with the company’s architect where together they worked on the notion of crafted minimalism, inspired by Jean-Michel Frank’s work.
By deliberately paring back the design, the boutique features simple forms in the most exquisite materials. Pops of colour convey Manolo’s creative flair with block colour chairs and shelving. Overall the space evokes a serene and contemplative living room space, with beautiful proportions, stillness and elegance.
Additionally, the space expresses Manolo’s love of books and literature. Bookcases are used as shelving and table lamps are dotted throughout the space to add warmth.
The new space also benefits from an abundance of natural light, making a beautiful backdrop to Manolo’s whimsical and colourful creations as well as providing customers with a true boutique experience within the department store.
Visit our store locator for further store information.